Fulljoy are a successful international corporation that approached our team to help them launch their products into the Australian and New Zealand market. Their niche is health and wellness with a particular focus on probiotics and immune support for children. We began with their brand discovery and guidelines and a social media strategy for Facebook and Instagram.
Fulljoy did not have any concrete marketing strategy in place before they approached Flabbergast. Creating a visual brand identity that stood apart in what is already a saturated marketplace was an essential part of our initial process. Our team carried out extensive market research on what attracts the typical consumer in this niche – mothers, families, health-conscious families.
Because of our extensive experience in creating, developing and launching successful brands in Australia we were successful in designing a brand identity that engaged Fulljoys target audience.
Early 2021 Fulljoy celebrated a successful launch into the Australian market including acquiring several specialty stores and pharmacies, including Priceline. Flabbergast will continue to work with the Fulljoy team in Melbourne, overseeing their targeted approach to their marketing including bespoke content creation, professional videography, market research and social media management.
Our first step is to meet you, in person (or digitally) so we can really get to know you, and you can get to know us.
Now that we know your needs, goals and vision our team will get to work creating a marketing strategy for your business.
Whether it is a website, email marketing, analytics, SEO or content creation, our team are proactive with your goals.
Our team are your team. At every step your dedicated Project Manager will provide updates, insights, and feedback on your marketing.
At Flabbergast our team collaborate on every project, no matter the size. Our diverse marketing skills and results orientated mindset mean we deliver the best results every time.