1 min read
Lets go Instagram

Our friends at Meta are finally rolling out the ability to run ads on Facebook and Instagram that target your Instagram followers.

Huh you couldn’t do that already? Surprisingly, no!


To date we could only create a custom audience of our Facebook followers, but not our Instagram audience. Seems ridiculous to miss this but at last Meta is doing something about it because let’s be real, for most businesses and brands, our Insta following is much different to our Facebook following.

Business owners…..take advantage of this

Be ready and make sure your Instagram account is set up as a business account.

Reach people with targeted ads who’ve shown interest in your products or services.

Insta marketing in 2023 is looking up already.

Did you know that Flabbergast was named one of the Best Digital Marketing Agencies in Melbourne by Design Rush?

They have incredible resources and articles, like this one which you can read here Small Business Data Analytics






Genie O’Dowd

Director, Storyteller

About the Author

Genie is a passionate writer, soon to be author, and one of the cogs that keep the machine turning here at Flabbergast.

Hailing from Ireland, she opted for a backpack and round the world ticket in 2010 and managed to stumble across Melbourne on her adventures. She loves to create funny, upbeat content that brings the story of any brand to life before your very eyes. When she is not busy finding new and interesting ways to inject a little WOW into content, she can be found fan-girling on Brené Brown or spoiling her two dogs!

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